LANDING PAGE TEARDOWN
What makes Vercel's landing page work — and how to build yours like it.
Framework
Next.js (React)
CSS approach
Tailwind CSS + Geist design system
Page load time
1.0s
Sections
7 sections
CTA count
3 CTAs
Mobile responsive
Yes
What it does
Position Vercel as the frontend cloud with a bold, developer-focused headline.
Why it works
Massive typography creates instant impact. Dark background with triangular logo animation is iconic. Two CTAs for self-serve and enterprise. Minimal copy — lets typography speak.
Design tokens
Colors
#000000 (bg)
#FFFFFF (text)
#0070F3 (accent blue)
Fonts
Geist Sans (heading)
Geist Sans (body)
Geist Mono (code)
Spacing
120px top padding
24px CTA gap
80px bottom padding
What it does
Trust signals with major customer logos.
Why it works
Immediate social proof below the hero. Major tech brands in a clean row. White logos on dark background — consistent and unobtrusive.
Design tokens
Colors
#000000 (bg)
#666666 (logo opacity)
Spacing
48px vertical padding
32px between logos
What it does
Show Vercel's framework support — Next.js, Svelte, Nuxt, etc.
Why it works
Framework logos in a grid with hover effects. Shows breadth of platform support. Next.js logo gets a subtle highlight.
Design tokens
Colors
#111111 (bg)
#FFFFFF (logo hover)
#666 (logo default)
Fonts
Geist Sans 500 (framework name)
Spacing
16px logo padding
24px gap
What it does
Demonstrate the deploy workflow with a terminal-style animation.
Why it works
Animated terminal shows 'git push to deployed' in seconds. Visual proof that deployment is simple. Side-by-side with feature bullets.
Design tokens
Colors
#111111 (terminal bg)
#0070F3 (command highlight)
#FFFFFF (output)
Fonts
Geist Mono (terminal)
Geist Sans (features)
Spacing
32px terminal padding
48px section padding
What it does
Quantify the speed advantage with real performance data.
Why it works
Large stat numbers (99.99% uptime, 15ms p50 latency) are immediately scannable. Positioned as evidence, not claims.
Design tokens
Colors
#000000 (bg)
#0070F3 (stat numbers)
#999 (stat labels)
Fonts
Geist Sans 800 (stat)
Geist Sans 400 (label)
Spacing
96px section padding
48px between stats
What it does
Dedicated section for enterprise buyers with security and compliance focus.
Why it works
Lists enterprise features (SOC2, SSO, Audit logs). Separate 'Talk to Sales' CTA. Visually distinct from developer-focused sections.
Design tokens
Colors
#0A0A0A (bg)
#FFFFFF (heading)
#0070F3 (enterprise CTA)
Fonts
Geist Sans 700 (heading)
Geist Sans 400 (features)
Spacing
96px section padding
24px feature gap
What it does
Final conversion point with deploy-focused messaging.
Why it works
Simple, bold section: 'Start Deploying Today.' Minimal surrounding content. 'No credit card required' reassurance. Gradient border treatment adds visual polish.
Design tokens
Colors
#000000 (bg)
#FFFFFF (text)
#0070F3 (CTA)
gradient border
Fonts
Geist Sans 700 (heading)
Geist Sans 600 (button)
Spacing
96px vertical padding
32px headline-to-CTA gap
Massive, bold typography as the primary visual element instead of images or illustrations. Creates impact through scale and contrast.
Animated terminal showing a real workflow (git push to deploy). Proves simplicity through demonstration rather than description.
Large, prominent performance numbers positioned as visual anchors. Data speaks louder than copy.
Near-black backgrounds with white text and a single blue accent color. Minimalist palette creates focus.
Developer-focused content above, enterprise-focused below. Each audience gets a tailored section.
Massive typography can replace hero images — the headline IS the visual.
Show, don't tell: an animated terminal demo proves simplicity better than bullet points.
Lead with hard numbers (uptime, latency) to build credibility with technical audiences.
A single accent color on a monochrome palette creates focus and looks premium.
Segment developer and enterprise content on the same page — different sections, different CTAs.
Clone Vercel with ui.rip. Get the component structure, design tokens, and layout as a Next.js project.
Free to inspect · Pay only when you download